Category: What I’m reading

The title of this book is Start With Why, not finding your why, so it is only natural that Sinek has to put a closing on finding your why and move on.

Sinek hit the nail on the head with this next section. Without a doubt it is my favorite section as it likens every day business practices to dating.

The more I talk about marketing to my friends, the more marketing starts to sound like manipulation. What if I told you that for many companies, it’s true.

Just like the ‘ole chicken and the egg conundrum, knowing the order of your Why, How, and What can get confusing, but it is constantly a vital component.